Creating a 3D Explainer Video: Process, Workflow and Key Questions

How is a professional 3D explainer video created and what steps are involved?

Creating a 3D explainer video involves much more than simply animating 3D models. From the initial idea and concept development to storyboarding, modeling, animation, and final production, numerous steps are required to present complex information in a clear and engaging way. Companies often have similar questions regarding the production process, required source data, project timelines, and the available options during development.


In the following questions and answers, you will learn how a 3D explainer video is created, what information is required for production, and how technical products, machines, and processes can be visualized step by step through professional 3D animation.

How is a 3D explainer video created?

Creating a 3D explainer video involves several stages. First, the objectives, target audience, and key content are defined. Next, a concept or storyboard is developed to outline the video's structure and flow. The required 3D models are then created or existing CAD data is prepared for use. In the next stage, animations, camera movements, and visual effects are produced. Finally, voice-over, music, editing, and rendering are completed until the finished video is ready for delivery.

What information is required to create a 3D explainer video?

Producing a 3D explainer video requires information about the product, service, or technical process being presented. Useful materials include technical drawings, CAD files, photographs, sketches, presentations, or existing marketing documents. The more detailed the source information, the more efficiently the video can be produced.

Can a 3D explainer video be created from CAD data?

Yes, in many cases existing CAD data can be used directly as the foundation for a 3D animation. Designs from SolidWorks, Inventor, Creo, STEP, IGES, and similar formats can often be optimized and integrated into the animation workflow. This can significantly reduce both development time and production effort.

How long does it take to create a 3D explainer video?

Production time depends on the scope and complexity of the project. A simple 3D explainer video can often be completed within one to two weeks. More complex projects involving extensive animations, numerous components, or custom 3D models require additional time. On average, production takes between two and three weeks.

Who creates the content for a 3D explainer video?

The content can either be provided by the client or developed collaboratively with Animations-Maschine. Customers often supply technical information, product documentation, or process descriptions, which are then transformed into a clear concept and an effective storyboard.

Consulting for 3D explainer videos

Free Initial Consultation for Your 3D Explainer Video

Do you have additional questions about how your 3D explainer video can be created? Are you unsure whether an explainer video is the right solution for your product or business? Animations-Maschine offers a free, no-obligation initial consultation. Simply tell us about your product and project requirements. Together, we will develop the ideal solution for your goals and budget. You can then decide at your own pace whether you would like to have a 3D animation or explainer video produced.

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Can changes be made during the creation of a 3D explainer video?

Yes, changes during production are common. That is why important milestones such as storyboards, animation drafts, and preview versions are reviewed together with Animations-Maschine. This allows adjustments to be incorporated at an early stage before the final rendering process begins.

How is the concept for a 3D explainer video developed?

Every 3D explainer video begins with identifying the key information that needs to be communicated. Based on the provided materials, the most important messages are structured into a clear and understandable format. A concept or storyboard is then developed, defining which scenes will be shown and how the information will be explained step by step. A strong concept forms the foundation of a successful 3D animation.

How is a storyboard created for a 3D explainer video?

The storyboard outlines the complete video sequence scene by scene and is created by Animations-Maschine in its final visual style. It defines the content to be shown, the camera perspectives, and the structure of the individual animations. This gives clients a clear impression of the final video before production begins and allows feedback to be incorporated at an early stage.

How are the 3D models for an explainer video created?

For the production of a 3D explainer video, the required objects are either created as digital 3D models or imported from existing CAD data. Materials, colors, and surface properties are then defined to achieve the desired visual appearance and level of realism. The quality of the 3D models has a significant impact on the final animation.

Can a 3D explainer video be created without existing 3D data?

Yes, a 3D explainer video can also be produced without CAD files or existing 3D models. In such cases, the required objects are modeled from photographs, technical drawings, sketches, or product documentation. While existing CAD data can speed up the process, it is not a requirement at Animations-Maschine for producing a professional 3D explainer video.

Learn More About 3D Explainer Videos

Would you like to learn how a technical 3D explainer video can be created for your company? On our main page "Technical 3D Explainer Video Production" you will find additional information about applications, production workflows, costs, reference projects, and practical use cases from industry and mechanical engineering.


Discover how professional 3D animations make complex products easier to understand, support sales activities, and present technical content effectively. Our reference projects demonstrate how companies successfully use technical 3D explainer videos for marketing, sales, training, and trade shows.


Visit our main page now and learn more about the possibilities of technical 3D explainer videos for your business.


3D explainer videos