Explainer video - Company mascot explains doorbell assembly

2D comic figure turns customers into mounting specialists with the help of 3D animations

At the Türklingel-Shop, customer inquiries about the correct mounting of the doorbell switches from the online shop increased. The idea arose to develop a funny mascot that explains the most frequently asked questions from customers. Staggered in several explanatory films, questions that arise again and again should be clarified in motion graphics style. And this in a relaxed and humorous way. In addition to explaining the correct assembly, the customer's request was that these tutorial videos could also be used for social media.

Mounting different doorbells simply explained

The first clip deals with the question of what different types of mounting there are and how these are correctly implemented. In addition, there were already finished 3D animations of previously created mounting videos. These were combined with the explanatory 2D comic figure and the first tutorial video was ready. Always alternating - 2D character Türklingel-Bob (Doorbell-Bob) speaks - 3D animation shows the correct mounting.

Implementation of video production - 2020

Character development for motion graphic explainer video

At the beginning of the project implementation was the development of a suitable character. The customer's request was a figure that reflected normal craftsmen and DIY enthusiasts, and should also be cheeky and funny. The Animations-Maschine then developed the character "Türklingel-Bob" in coordination with the customer. The first drafts quickly met the customer's expectations.

Character development for explainer video

From storyboard to voice recording

The customer provided an approximate process description for the problem of the respective topic of the explanatory video and what exactly should be explained in the tutorial video. The Animations-Maschine then developed a storyboard including the exact texts that should be spoken later. These narration texts served as a template for the voice recordings. The company headquarters in the Westerwald (Region in Germany) is reflected in the mascot's voice and dialect and looks more authentic. After these had been recorded, the animation was coordinated exactly with it. The route is the goal.

Voice recording for explanatory video

Free initial consultation for Your Custom 3D Explainer Animation

Are you looking for a 3D agency that also explains your technical product with a 3D explainer video? But you don't yet know whether this will work for you and your product? The Animations-Maschine offers you a free initial consultation. Let's just talk about your product and project. Together we will work out an ideal solution for your project. You then decide in your own time whether you want to finally have a 3D explainer video or an assembly video produced.

Arrange an initial consultation now

Wiring of doorbells with and without LED ring lighting

In the second clip, different wiring options were described. Depending on the situation when building a house on site, there are bell lines with 2, 3 or even 4 wires. If the bell is then to be illuminated by LEDs, different connection variants and bridges are used. Everything was explained in a very simple, easy-to-understand and funny way. The 3D animations required for this were also produced in order to visualize the complicated assembly.

Implementation of video production - 2020

Gallery of 2D explanatory videos with cartoon characters

A small excerpt from implemented animations from the area of character animation.

Let create professionally character video produced with a mascot

Do you also have products from the field of house construction, installation technology, locking technology and security technology or generally interesting technical products? If you want to have your products explained and are looking for a 3D animation agency, then I am your partner and will be happy to help you. Contact me and together we will create a suitable animation video, mounting video or assembly animation for your purpose. Precisely tailored to your products and requirements.

Contact now

FAQ – Frequently Asked Questions about 3D Explainer Videos with a Company Mascot

Why is a mascot useful for explaining technical products and installation procedures?

A mascot adds personality and recognition value to technical explainer videos. Complex installation procedures and frequently asked customer questions can be presented in a more approachable and entertaining way, helping viewers stay engaged and remember the information more easily.

Can existing 3D animations be combined with a newly developed mascot character?

Yes. Existing 3D assembly animations can be integrated into new explainer videos featuring a mascot. This allows companies to reuse previously created content while adding a recognizable character that guides viewers through the explanation.

How does a mascot help reduce recurring customer support questions?

When common installation and wiring questions are answered in a clear and memorable video format, customers can often solve problems themselves. This can reduce repetitive support requests and improve the overall customer experience.

Can a mascot-based explainer video be used on social media as well as on a company website?

Yes. Mascot-driven explainer videos are highly versatile and can be used on websites, YouTube channels, social media platforms and customer support portals. Their entertaining style often performs particularly well on digital channels where viewer attention is limited.

Why is professional voice recording important for character-based explainer videos?

The voice gives the mascot its personality and credibility. A well-matched voice recording helps strengthen the character, improves viewer engagement and makes technical explanations feel more natural and authentic.

Services rendered in creating the assembly video

Character design comic figure
Texturing
Storyboard creation
Animation creation
Rendering
Text overlays
Voice recording
Voice integration
Music integration
Post production
Provision in various video formats

Everything You Need to Know About 3D Explainer Videos

On the overview page for 3D explainer videos, you will find comprehensive information about every stage of a professional explainer video production.
Learn how a 3D explainer video is created, what costs are involved in producing a 3D explainer video, and the benefits that 3D explainer videos offer for sales, marketing, training and technical communication.
You will also find numerous additional references, practical examples and answers to frequently asked questions about professional 3D explainer videos.
Back to the Overview of All 3D Explainer Videos